A small club with big ambition, delighted with record-breaking results.
Nestled in the vibrant and cricket saturated suburb of Melbourne’s inner West, Williamstown CYMS Cricket Club a small, community-led cricket club couldn’t commit to our 20-Day Game Changer program but were in desperate need of support as they headed into the Australian summer.
Club President, Bill Millar’s next decision yielded a record-breaking week for both the Club and Whitewall Sport.
WHAT WE DID
Based on our successful club-driven strategy method, our team began their lead generation process with a geo-focus on Williamstown and Williamstown North.
Working with our copywriters and creative team, a pre-designed club narrative was interwoven throughout all sales material to assist with the campaign, including through their existing sponsorship document,.
The team then began 5 days of lead generation activity, uncovering and contacting more than 290 business contacts across only 2 suburbs, Williamstown and Williamstown North. Little did we know that our team had just started to deliver one of the most successful campaigns on record.
THE RESULTS
With our 5-Day Hardcore Sponsorship Sales Sprint, we guarantee a minimum of 250 business contacts during the lead generating outreach period. Our lead generating experts did not disappoint, with a staggering 290 businesses contacted in under a week.
The results of our revolutionary club driven sponsorship strategy, and lead generation campaign planned and executed perfectly was record-breaking as Williamstown CYMS received 13 leads in ONLY 4 days! Not only did Williamstown’s campaign achieve the 5-Day Hot Lead record, they also recorded a 3 x return on their investment!
Congrats guys!