New changes brought new challenges, and this organisation soon realised a new team was required!
Following its separation from the Melbourne Rebels, and under new leadership, Rugby Victoria faced the dual challenge of revitalising grassroots development whilst securing vital sponsorship in a near-greenfield landscape. Enter The Sponsorship Team…
THE PROBLEM
Rugby in Victoria has undergone a significant transformation.
Separating from the Melbourne Rebels organisation had provided both an opportunity to focus purely on the grass roots game, but also left a hole in their sponsorship portfolio with no dedicated sponsorship department or leader.
With a new CEO joining the organisation, and a near Greenfield sponsorship opportunity in front of him, Rugby Victoria had to find a best fit solution to drive much needed revenue.
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THE SOLUTION
Following a competitive Tender process, Rugby Victoria appointed Whitewall Sport and The Sponsorship Team through the ‘Sponsorship Department’ service, as their new business leaders.
This service is creating waves, with a strong sales component and numerous Sponsorship Sprints that are scheduled over the period of the agreement, many larger organisations see this as the perfect ‘plug-in’ solution.
With a strong history in Rugby and in the Victorian market, as well as a good track record and ability to generate leads, The Sponsorship Team were an ideal candidate for the requirements of Rugby Victoria.